The Evolution of Kawaii Culture and Kawaii Touchi's Role

What is Kawaii Culture?

"Kawaii culture" is known worldwide as a uniquely Japanese part of pop culture. It is not simply "cute," but has a wide-ranging influence on fashion, character goods, social media, and lifestyle. It is gaining popularity not only in Japan but around the world as a way for young people to express themselves and resonate with others.

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Kawaii evolves with the times

Early kawaii culture began in the 1970s and 1980s with character culture such as "Ribbon" and "Sanrio." However, in recent years, with the fusion of technology and social media, a more "practical kawaii" has come to be sought. For today's Generation Z and millennials, it's not just about kawaii, but also about being "usable" and "transmittable."

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Kawaii Touchi creates a new kind of kawaii

Kawaii Touchi is a "practical kawaii" accessory that utilizes NFC technology to allow you to share social media, business cards, and websites with just one tap.

• Cute characters x cutting-edge technology

• Fashion + Functionality = New Value

• Highly collectible and fits in with the young people's "oshikatsu" culture

We are proposing a new form of culture by adding technologies such as "luminous circuit design" and "NFC communication" to Japanese kawaii culture.

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From Japan to the world

Kawaii Touchi will first establish its brand in the Japanese market, and then plan to expand into overseas markets such as the US and Europe. It will spread the Japanese value of "Kawaii x Technology" to the world.

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